Full Time With Amy Nicklaus
#22 How Companies Gain Loyalty with Morgan Carter.

#22 How Companies Gain Loyalty with Morgan Carter.

June 26, 2020

Today’s episode was supposed to feature a guest, however, due to COVID-19, we were having some difficulties getting that going. So instead, for this episode, Morgan decided to take what she had planned for the intended guest and asked a couple of college students how they feel about social media, what types of marketing affects them and what they’re buying right now, and we review some of the data she collected. One of the biggest questions Morgan wanted to know was “How do companies gain loyalty?” Especially because Gen-Z is the biggest market at this time and a target you definitely want your business to focus on when thinking about marketing. They’ll be the ones to take over the economy one day, so you want to get started on building up your brand loyalty right now. Stay tuned for today’s episode to see the results of Morgan’s research and how you can apply it to your company today.

#21 Working Women and Hazard Girls with Emily Soloby

#21 Working Women and Hazard Girls with Emily Soloby

June 5, 2020

On today’s episode of Full Time with Amy Nicklaus, we are joined by Emily Soloby. Some listeners will be familiar with Emily from listening to her on the WAM podcast — these listeners know that they’re in for a treat. Emily and I first discuss her story before she provides us with juicy details on her new breakout podcast, Hazard Girls — a show about women working in nontraditional roles. From being an attorney to becoming the co-owner of a truck driving school, Emily and I explore her career path and how she’s used her positions to advocate for women’s rights, every step of the way. After recognizing a gap in the market, Emily tells us about how she founded her latest venture, Juno Jones. This shoe company makes highly practical safety boots for women. More than a stylish shoe company, Juno Jones brings women together from all stages of their career, giving them an online platform for discussion and to develop educational events and outreach programs. Tune in to listen to Emily’s journey, an inspiring example of entrepreneurship and workplace advocacy. 

#20 New Products During COVID-19

#20 New Products During COVID-19

May 29, 2020

Join Amy Nicklaus and her "Research Guru" Morgan Carter as they discuss the hottest products now. Tune in to hear all about it and gain insight from Amy's daughter Emma and Madilyn! 

#19 Keeping It Clean During Covid

#19 Keeping It Clean During Covid

May 22, 2020

This week join Amy and Morgan as they revisit one of the hottest topics, sustainability. How are people staying clean with their products during COVID? Stay tuned to find out!

#18 The New Age:Steps to Reopening

#18 The New Age:Steps to Reopening

May 8, 2020

Join host Amy Nicklaus and her “Resident Research Guru” Morgan Carter as they give you an update on their lives, the economy, and how to use social media to recover your business. 

 

#17 Marketing During a Crisis

#17 Marketing During a Crisis

April 3, 2020

We're in this...now what? In this episode, Amy and the brand strategist at Nicklaus Marketing & PR Faith discuss steps to build your relationships, your brand, and your business during social distancing.

#16 Corona Crazy

#16 Corona Crazy

March 20, 2020

This week host Amy Nicklaus and guest Morgan Carter shed light on the current state of the US during the pandemic. Tune in to see how businesses are handling it as well as how you can see the silver lining during all this. New Episodes available Fridays on Podbean, iTunes, iHeartRadio, Spotify, and Google Play! #podcast #corona #pandemic # newepisode #economy #business #marketing #family 

 

#15 Moms: How They Affect Marketing and the Economy

#15 Moms: How They Affect Marketing and the Economy

March 6, 2020

This week host Amy Nicklaus is joined by research guru Morgan Carter. They discuss how motherhood has changed over the years and how companies can reach out to moms to create lifelong customers. Listen in to gain insight on which companies are getting it right and how your business can too! Available now via Podbean, iTunes, iHeartRadio, Spotify, and Google Play! 

#14 New Products In 2020

#14 New Products In 2020

February 21, 2020

This week Amy and Morgan take a look at all things far out. Products in 2020 are taking an interesting digital shift. Stick around to hear about all the latest and how manufacturers are keeping up.

#13 A Political Year: How It Affects Our Economy and Social Infrastructure

#13 A Political Year: How It Affects Our Economy and Social Infrastructure

February 7, 2020

This week Amy and Morgan dive into how an election year can affect business, relationships, and their thoughts dealing with the uncertainty from each of their point of views.