Full Time With Amy Nicklaus

#22 How Companies Gain Loyalty with Morgan Carter.

June 26, 2020

Today’s episode was supposed to feature a guest, however, due to COVID-19, we were having some difficulties getting that going. So instead, for this episode, Morgan decided to take what she had planned for the intended guest and asked a couple of college students how they feel about social media, what types of marketing affects them and what they’re buying right now, and we review some of the data she collected. One of the biggest questions Morgan wanted to know was “How do companies gain loyalty?” Especially because Gen-Z is the biggest market at this time and a target you definitely want your business to focus on when thinking about marketing. They’ll be the ones to take over the economy one day, so you want to get started on building up your brand loyalty right now. Stay tuned for today’s episode to see the results of Morgan’s research and how you can apply it to your company today.

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